As of March 2018, Apple's App Store contains more than 2.1 million iOS applications, 1 million of which are native for iPads. These mobile apps have collectively been downloaded more than 130 billion times. Major versions of iOS are released annually. The current stable version, iOS 17, was released to the public on September 18, 2023. In 2005, when Steve Jobs began planning the iPhone, he had a choice to either "shrink the Mac, which would be an epic feat of engineering, or enlarge the iPod". Jobs favored the former approach but pitted the Macintosh and iPod teams, led by Scott Forstall and Tony Fadell, respectively, against each other in an internal competition, with Forstall winning by creating the iPhone OS. The decision enabled the success of the iPhone as a platform for third-party developers: using a well-known desktop operating system as its basis allowed the many third-party Mac developers to write software for the iPhone with minimal retraining.
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